Sacha Baron Cohen has filed a lawsuit against a cannabis dispensary after it used his character ‘Borat’ on a billboard.
Cohen’s character is featured in an advert promoting Solar Sustainable Cannabis, along with his catchphrase “It's Nice!” The lawsuit states that Cohen has never used cannabis and would not advertise the drug for any amount of money and is seeking damages of at least $9m.
Solar Sustainable Cannabis has been accused of copyright infringement and false advertising, according to court documents obtained by the Hollywood Reporter.
They add that Cohen is ‘highly protective of his image and persona’ and that Cohen ‘has no interest in endorsing, promoting or advertising’ cannabis.
