Simon Cowell is hoping his latest venture will prove to have the X-Factor.
The music guru and TV talent show supremo is said to be investing £500,000 in diet alcoholic drinks brand Skinny Lager.
The 61-year-old has revised his lifestyle in recent years, with low alcohol lager now his tipple of choice.
A source told The Sun: “Simon is an absolute devotee to Skinny Beers and he has decided to buy into it. He drinks two of them a night and after some thought knew he wanted to get involved.”
