Shanghai (AFP) – Shoppers at Pop Mart’s flagship store in Shanghai have a mixed reaction to the announcement of an upcoming Labubu movie. “The whole fever, it was kind of intense,” says Camilla Pinheiro, wary of the heights reached by the global craze for the snaggle-toothed dolls, which rose to fame as the accessory of choice for top celebrities like Rihanna and Dua Lipa. Pop Mart sold more than 100 million Labubu dolls last year, with Chinese officials hailing the character’s popularity as evidence of China’s growing cultural and soft power.
